Polygon: “The cure for trailer culture is informative, explanatory short films”

“There’s a change occurring in the industry right now, however, that has warped how we perceive film marketing: the short film explainer. Both Alien: Covenant and Blade Runner 2049 are perfect examples of how a four-minute short film that explains a specific plot point can be more effective than a teasing trailer.”

Read more on Polygon.

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