Polygon: “The cure for trailer culture is informative, explanatory short films”

“There’s a change occurring in the industry right now, however, that has warped how we perceive film marketing: the short film explainer. Both Alien: Covenant and Blade Runner 2049 are perfect examples of how a four-minute short film that explains a specific plot point can be more effective than a teasing trailer.”

Read more on Polygon.

Next Up

Alison Temple discusses Blade Runner 2049’s latest prequel with Adweek

09.2017