Fast Company: “The best 45 seconds of sponsored content you’re likely to see this year.”

“Ridley Scott tends to approach the task of content-driven marketing for his latter-day Alien films with the same crazed gusto one might put into prying a facehugger alien from their face. With Alien: Covenant gutting some unlucky space explorers in theaters later this week, Scott is pulling out all the stops again–which also entails teaming up with another set of often-unlucky space explorers.”

Read more on Fast Company.

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