“Meet Walter” honored by Adweek’s Arc Awards, recognizing the Best Brand Storytelling of 2017

“Michael Fassbender plays Walter, the hunky android and the world’s most advanced synthetic companion, powered by AMD’s brain chip in this eerily beautiful two-minute branded short. Part of Fox’s marketing campaign for the sci-fi thriller Alien: Covenant, this faux commercial, released last spring, gave real-world fans the opportunity to experience the potential of artificial intelligence. “Meet Walter” amassed 10 million views. Expanding the definition of traditional product placement, the film was made in collaboration with 3AM, the entertainment marketing offshoot of director Ridley Scott’s RSA.”

Check out other winners at Adweek.

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